Nintendo have today announced that an official Nintendo Pop-Up Store will be heading to London, within the Westfield Shopping Centre in Shepherd’s Bush, between 22nd October 2025 and 16th November 2025.
This time limited pop-up store is expected to sell various official Nintendo merchandise, such as collectible keyrings, pins, bags, and plush toys, from Mario, The Legend of Zelda and Splatoon franchises including exclusive items that are sold only at the Nintendo Stores in Japan.
Queues will be likely, especially during its opening week (which also coincides with MCM Comic Con), and as such Nintendo will be operating a booking system during its first week of opening. Between 22nd October and 26th October a ticket will be required for entry, with tickets available to request from 7th October on the official Nintendo website. A Nintendo account will also be required in order to request a ticket. From 27th October 2025 a ticket will not be required, and instead standard queues (like those at the Pokemon Pop-Up Store) will take place.
Location: Nintendo POP-UP STORE in LONDON: Westfield Shopping Centre, London, Ariel Way, Shepherd’s Bush W12 7GF
How to Find: Directly opposite the LEGO store, ground floor
Date: October 22nd – November 16th 2025
Ticketed Entry: October 22nd – October 26th
General Entry: October 27th – November 16th
Time: Monday – Saturday: 10am – 9pm, Sunday: 12pm – 6pm
An online Nintendo Store has been available for some time, where both merchandise and games can be purchased, but this will be the first time that a physical store will be available in the UK. Permanent Nintendo Stores are available in Japan and America
Further details relating to the Nintendo Pop-Up Store can be found on the official Nintendo Website, meanwhile an official X (Twitter) account for the store has been opened where additional store activities while be shared once the store has opened.