The first official Nintendo Pop-Up Store in London has now opened, and until 16th November 2025, is available for Nintendo fans in the UK to visit. What exactly can you find inside? How much do things cost? Well, carry on reading and all shall be revealed! Oh, and if you can not make it to the Nintendo Pop-Up Store in London, then don’t worry, as most items are also available online through the My Nintendo Store UK.
What is the Nintendo Pop-Up Store in London?
This time limited Nintendo Pop-Up Store is intended to replicate the Nintendo Store experience found in Japan and North America, where visitors are able to purchase exclusive merchandise, such as T-Shirts, Plush Toys, and Stationary, based on popular Nintendo franchises.
This Nintendo Pop-Up Store in London is located in the Westfield Shopping Centre at Shepherd’s Bush and will be open from 22nd October 2025 until 16th November 2025.
What Products Can be Purchased at the Pop-Up Store in London?
Inside this Nintendo Pop-Up Store in London visitors will be able to purchase Plush Toys, T-Shirts, Hoodies, Sweatshirts, Hats, Key rings, Pin Badges, Cups, Place Mats, Playing Cards, Notepads, Stationary, Cushions, Towels, and Bags from Super Mario, Splatoon, Animal Crossing, The Legend of Zelda, Donkey Kong and Pikmin Franchises.
The Store also has an exclusive “Nintendo Pop-Up Store in London” merchandise range, which includes two different types of Tote Bags, a fold-able shopping bag, Key ring, Notepad, Scotch Tape, Stationary, Cups and Figurines. These items are exclusive to this store and can not be purchased elsewhere. As an extra special treat, the store is also offering T-Shirt designs from both Nintendo Stores in Tokyo and Osaka.
Prices vary per item, and can be seen in the Tour of the Store Video, but most items are priced based on the type of item they are.
Item TypeLowest PriceHighest PriceBaseball Cap£19.99£19.99Bottle / Cup / Glass / Mug£12.99£24.99Cushion£29.99£39.99Figurine£39.99£39.99Hoodie£44.99£49.99Key Ring£12.99£12.99Notepad£7.99£10.99Pin Badge£12.99£12.99Place Mat£17.99£19.99Playing Cards£14.49£19.99Plush Toy£10.99£39.99Pouch£12.99£19.99Stationary£4.99£12.99Storage Box£17.99£19.99Sweatshirt£34.99£44.99T-Shirt£19.99£29.99Towel£12.99£19.99Bag£3.99£39.99
Prices can vary depending on the size of the item, for instance Kids T-Shirts and Hoodies are cheaper than Adults and Face Towels are cheaper than Beach Towels. The Plush Toys also vary on price depending on the size and the franchise it is from.
How Do I Get In and What is the Store Experience Like?
During its first weekend of opening (which is 22nd October – 26th October 2025) the Nintendo Pop-Up Store will operate a ticket entry system, and a ticket to enter must be requested through the Nintendo website. From the 27th October 2025 a ticket is not required, and a regular queue system will be used. The Store itself is open all week between 10am – 9pm (with the exception of Sunday where it is open 12pm – 6pm).
Before entering the Nintendo Pop-Up Store it is best to admire the store windows, as you’ll see Nintendo characters walking behind each other. Each window has a different design, but the right-side window uses the same artwork as the main Pop-Up Store in London visual.
Once inside the store you’ll be treated to background music from various Nintendo franchises. I assume the background music will feature songs from each one of the franchises on sale in store, but I definitely heard songs from Super Mario 64, The Legend of Zelda, Kirby and many more. This music creates a nostalgic, and almost relaxing, feel as you prepare to immerse yourself within the products on display and thanks to the bright lighting you’ll easily be able to see the products.
Speaking of products, each shelf unit is tailored to its own franchise. So, if you are looking for a specific franchise, such as Animal Crossing, you’ll need to walk to the back of the store. The Nintendo Pop-Up Store Exclusive items meanwhile are towards the left side of the store (after you walk in). It’s all neatly organised and very simple to browse with the prices of each product clearly listed on the shelf below the respective product.
There is more to the store than just shopping though, as you can take part in guest activities. For instance, on the right-hand side of the store after you enter you can receive a post card and 100 Platinum Points by scanning a QR code and logging in to your Nintendo Account. It is a completely free activity, and the post card features the exclusive Nintendo Pop-Up Store in London artwork, so it is well worth doing.
Unfortunately the Nintendo Pop-Up Store in London does not feature any consoles or games for purchase, but the back wall of the store is dedicated to the Nintendo Switch 2. In this section of the store you can view the Nintendo Switch 2 console (in its Docked, Handheld and Portable forms) a limited selection of Amiibo that are available, the selection of Nintendo Switch Online Exclusive Controllers for Nintendo Switch Consoles and all first-party released Nintendo Switch 2 titles including Pokemon Legends Z-A.
The Video Tour of the London Store:
It’s Better to Visit with Friends (and fans of Nintendo):
Many of us may play Nintendo games solo, but playing Nintendo games with friends (and fans) creates a much more memorable and enjoyable experience. For instance Mario Kart World, Super Smash Bros Ultimate, and Super Mario Bros. Wonder are all excellent and challenging games when played solo, but the fun and enjoyment increases when shared (or competing) with friends for that top spot.
I believe this same principle can be transferred to the Nintendo Pop-Up Store, as I invited Timothy from AnimeInTheUK along with me to the preview day and we had an absolute Wonder(ful) time exploring the store indulging in our favourite Nintendo franchises and reminiscing about past Nintendo games and soundtracks with one another. You can see his video of us exploring the store below through the AnimeInTheUK YouTube Channel.
AnimeInTheUK – Nintendo Pop-Up Store Shopping Spree:
Of course, you could just visit the Nintendo Pop-Up Store by yourself, and purchase the desired items, and that is perfectly fine, but to me this store can create a memorable experience that should be enjoyed rather than just shopped. It is (potentially) a once in a life-time event after all.
Final Thoughts:
If you are a fan of Nintendo products, then the Nintendo Store Pop-Up Store in London is definitely worth visiting, especially if you want the exclusive merchandise with London branding on. That being said, while I did enjoy my time at the store I didn’t come away with much.
This is partly due to the prices, especially for the Hoodies and T-Shirts, being higher than I expected, but mostly because there wasn’t much that I personally wanted to buy. The items look and feel great, but just not what I personally wanted. It’s also worth noting that most of the items available to purchase at the Nintendo Pop-Up Store can now be purchased online through the My Nintendo Store. The pricing online is the same as it is in-store as well.
As a reminder the online Nintendo Store has been available for some time, where both merchandise and games available for purchase, but this is the first time that a physical store is available in the UK. Sadly the store doesn’t sell any games or consoles, although it does sell the Nintendo Alarmo.
Further details relating to the Nintendo Pop-Up Store can be found on the official Nintendo Website, meanwhile an official X (Twitter) account for the store is also available and provides regular updates on additional store activities and other important information.
